More than 100 000 cams are watchable on free access websites such as insecam, shodan, opentopia etc. Anyone can watch anyone, unless they are protected by a virtual protection that hides their IP addresses: a VPN.
UPPERSAFE present
We came up with an intriguing but effective solution. Over the period of a week, a team of viewers observed 20 hacked security cameras. They could watch every habit, every detail, every event going on in pubs, houses and gardens. And were consequently able to deliver very special gifts connected to each of these events. Uppersafe’s phone number was printed on each box, making them a very effective call to action. 100% of the people concerned called back.
« I’TS TERRIFYING AND PRETTY DAMN CLEVER »
« IT MAKES THE POINT. BOY DOES IT MAKE THE POINT”
"THE SPOOKIEST ACT OF ALTRUISM WE’VE EVER SEEN!"
Herezie was tasked with envisioning and creating engaging content to be deployed on the brand's French networks, with the aim of raising awareness about this important issue.
We came up with an intriguing but effective solution. Over 2 weeks visits to uppersafe.com went up by 80%. 3 weeks later, they recorded more than 50% rise in subscriptions.
Scope
Conception
Art direction
Team
Associate CD - Joseph Dubruque / Axel Didont / Raphael Stein
Filmmaker - Cyril Haoual
Creative Director - Baptiste Clinet