SEBASTIAN Professional needs to develop compelling and persuasive content for the launch of the new SEBMAN men's product range.
Educational content performs well on Instagram. SEBMAN introduces new formats, including educational content, to showcase its grooming line—going beyond styling to inspire men and meet their needs.



TBWA was asked to imagine and produce SOME content that could be activated on the brand’s networks.
Scope
Team
Fanélie Rodoz – Social Media Manager
Julien Gragnic – Creative Director
Conception
Art direction