Motorola can win back the phone market against brands like Apple and Samsung?
It's simple, by showing the truth to their most loyal consumers: these brands they love so much are limited.
present
By using its own awesome products to counter the tweets of the faithful praising Apple and Samsung,
the brand wants to make fans know who really innovates on the smartphone market.
WARNING HARDCORE FANS
WARNING HARDCORE FANS
The first social media campaign that responds directly via video to hardcore fan tweets showing them what they really need.
*Click on the image to play the video
TV SPOT / 50sec
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TV SPOT / 50sec 〰️
TV SPOT / 50sec
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TV SPOT / 50sec 〰️
Ogilvy was asked to imagine and produce content that could be activated on the social media community for for the leading global brand.
Scope
Art direction
Conception
Team
Romain Repellin - DC
Régis Boulanger - DC
Pablo Fernandez - Concepteur Rédacteur
Arthur Pellettey - Art Director